Kindness Capitalism

Capitalism works but in its current form it’s “evil.”

Poisons are legal, like PFOA used in cookware. Large companies like Dupont protect their rights to dump hazardous waste in nature. Illnesses caused by poisons and hazards are paid for by the customers, not the companies that cause them. See the Devil We Know documentary for more details.

What if a powerful few could rise to the top and change how business is done?

First, I would recommend they do nothing to harm people.

Second, don’t ruin nature. Make it more beautiful if you can.

And lastly, I would suggest these rules to them.

• Rule 1: Don’t Mistake Kindness for Weakness

• Rule 2: Believe in Abundance

• Rule 3: Only Act in Positive Karmic Ways

• Rule 4: Be Invisible

• Rule 5: Deliver Luxury

Rule 1: Don’t Mistake Kindness for Weakness

To rise to the top you need power, influence, and reach.

But how can you be powerful if you’re kind?

Kindness doesn’t mean be a doormat, have no boundaries, and under-value yourself.

Kindness means knowing your value and sharing it despite the possibility of no immediate compensation. Give from a position of power derived from your faith in abundance.

Rule 2: Believe in Abundance

Natural resources are scarce. But almost everything else is abundant—especially money.

The US alone prints a billion dollars every 2 days. There’s enough money for everyone to be rich. Including all your existing and emerging competitors.

So don’t be unkind to competitors.

Win on creativity, speed, distribution AND kindness.

Rule 3: Only Act in Positive Karmic Ways

Karma is one of those forces that require critical mass to begin seeing its benefits. So start accumulating positive Karma and avoid negative Karma at all costs.

Don’t get caught up in petty arguments, and even more importantly, watch out for bad actors—haters—who are trying to sabotage the positive Karma you’ve built.

It’s easy to do good and bad at the same time. And even easier to destroy the good karma you’ve built with a few bad turns.

Prioritize making people feel confident over giving them the “truth.” And if a hater disagrees with you, abstain from engaging their call for attention.

Rule 4: Be Invisible

No one knows you. All they know is the character you appear to them.

So be intentional about the character you play. This doesn’t mean be inauthentic. It just means think about the best way to achieve the impact you want from an interaction.

So what character should you play?

Be the most invisible. Invisible meaning try to empower people in ways that make them believe in their selves, not you.

Here’s the 17th passage in the Tao Te Ching to explain:

Rule 5: Deliver Luxury

When you get something before you expect it, you love it. When it’s more beautiful than you imagined, you feel special. That’s luxury.

Think about your fellow humans. Understand and anticipate their needs. Give them something unexpected.

Increase the level of care and attention you put into your products and services.

Don’t settle for a standard you won’t accept.

It starts with loving yourself and expecting beautiful things. You deserve beautiful things. Say it until you believe it: “I deserve beautiful things.”

Then take the beauty you expect and give it to the world.

If you liked these rules, please share them.

Spread them by exemplifying them.

I'd love to hear your take on Kindness Capitalism; leave an additional rule of your own in the coomments.

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