My Origin Story

I’m in the same boat you’re in.

I want to know how to make BIG money, so I can live a BIG life without financial constraints.

I’m highly ambitious and thought that was enough to win in business. Spoiler alert: it’s not.

The idea for my first startup was a video game called “Ninja Hustle.”

It was about cats. Ninja cats. Cat martial artists called the “OGs” who had to retrieve the “OG scroll” from the villain who stole it.

Each cat had a backstory. And when you completed the game, each cat revealed a piece of wisdom from the OG Scroll. Wisdom like this:

• “A ninja’s gotta do what a ninja’s gotta do”

• “Aim over fame”

• “Beauty is deeper than fur”

I couldn’t code (or do anything technical), so I hired a game development agency.

I worked with the agency for months. They sent me character designs and worked on nailing down the idea. I thought they were superb until they sent me the first draft.

Crap is the word I would use to describe it. The animation was jank. The unique controls I spent months visualizing were not implemented at all. Garbage.

Here’s a quick tip: if you have no clue how to assess the skills for a role, you can’t hire for it.

I cut my losses. Not to mention the year of sweat equity I’d put in. Sunk costs. Moving on.

How could I make sure this never happened again?

It hit me like a Joe Rogan spin kick to the face:

All the dos, don’ts, and wisdom I needed already existed.

I didn’t need to reinvent the wheel.

All I needed to do was study my business idols and adapt their principles.

I’ve spent over ten years studying the best business principles from the most successful people in history and teaching them to my clients.

And I want to share them all with you in this newsletter.

Takeaways:

Don’t rely on outside help for skills that are core to the value you want to create.

Invest in you.

Strategy Questions:

What are the skills that are core to creating the value in your company?

What can you do on a daily-basis to get better at them?