Regulars

Thousands of buyers. That’s what founders expect.

But here’s the reality: it’s the same ten names.

If you are lucky they pay. If you are special they come back.

It’s Johnny. Big Mike. Vanessa. Like the same faces you see at your local steakhouse.

Restaurants know if you can get customers coming back, you have a winner. This is true for any business

Know your first ten customers by name. Fix their one bug. Build a special request. Email them at the start of the week. Thank them after you ship.

Growth is not random. It is repeat orders.

You do not need a crowd. You need regulars.

Keep them. Earn the next ten.

P.S. Special thanks to my early customers 🩷 I know this month has been slow but I promise your trust and patience will pay off in the fall season 🫵👑

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